VIDEO MARKETING SERVICES
Calgary's Premium Marketing Partnership.
Video marketing is bigger then ever, and content remains king on the market. Though the consumer is not easily fooled, high quality content now performs 4-10x better than template made content and quantity cannot beat high quality productions alone.
That is why we have partnered with Innovate Media Canada to be able to provide more than just your traditional content creation services. We are able to also measure the traffic of key phrases, the saturation of markets, and find holes in the competitions strategy giving you a leg up.
Create engaging content, in the right place.
By pairing our cinema level production team with the analytics and strategy provided by our partnership we are able to view the battlefield from above, planning your attack and staying two steps ahead.
From Facebook, Instagram, Twitter, and Linkedin – we help you understand the various demographics and communities that coexist and find the right material to push in the correct format for each marketplace.
No more guesswork.
Gone are the days of trying to guess the next big trend. We can help you analyze the data across all search platforms, Youtube, and all the social channels.
Stop building plans based on hunches and let us help you look at what works and what doesn’t. Our team will help you stay on top of the trends, and help with brainstorming, storyboarding, and making sure your creations stay on brand.
Still have questions? Check out our blog post on how to truly harness the power of video marketing.
Video Marketing FAQ
Video marketing is a strategy that involves using video content to promote products or services, increase brand awareness, and connect with your audience. It’s important because it allows businesses to deliver messages in a format that’s both engaging and easily understood. With the increase in the use of mobile devices and social media, video has become one of the most effective ways to reach and engage consumers.
The type of video content you should create largely depends on your business goals, target audience, and the platform where you’re going to publish them. However, some common types include product videos, explainer videos, customer testimonials, instructional videos, live webinars, and videos for social media. Remember, the key is to create content that is engaging, relevant, and provides value to your audience.
The success of your video marketing efforts can be measured by tracking key performance indicators (KPIs). These may include the number of video views, shares, likes, and comments, the video’s completion rate, click-through rates (CTR) on any call-to-action (CTA), and conversion rates for goals like newsletter signups or product purchases. Google Analytics, YouTube analytics, and social media platform analytics can all provide these insights.
There is no one-size-fits-all answer to this question, as the ideal length for a video depends on its purpose, the platform, and the audience’s behavior. For instance, videos on social media platforms like Instagram or TikTok tend to be shorter (15-60 seconds), while explainer or educational videos on YouTube might be longer (2-5 minutes). Regardless of length, your video should be engaging from start to finish to keep viewers watching.
We will deliver the final product images to you in high-resolution digital format via a secure online file transfer service.
Once your video is ready, you should share and promote it on platforms where your target audience is most likely to see it. This could be your business’s website, blog, email newsletters, and social media channels like Facebook, Instagram, LinkedIn, Twitter, YouTube, or TikTok. Using SEO best practices, including keyword-optimized descriptions and tags, can also help your video get discovered in search. Finally, paid promotion or advertising can help boost your video’s reach. Contact marketing partner Innovate Media Canada for assistance.